About the Founder

I’m Claire, founder of Ô Naturel Boutique. I never set out to create a beauty boutique—but like many personal journeys, this one started with a wake-up call. Seven years ago, out of curiosity, I scanned my sunscreen with a beauty app. I had always trusted big-name brands, so I wasn’t expecting any surprises. But what I saw shocked me—the product I used daily was filled with questionable and potentially harmful ingredients.



That moment changed everything. I started researching, swapping out products, and learning what clean beauty really meant. When I became pregnant, my commitment deepened—I wanted the safest options, not just for me, but for my baby. I even convinced my husband to switch, and soon, friends were asking me for advice. What began as a personal shift became a passion—and then, a mission.

I want to cut through the noise and bring together products that meet real clean beauty standards—not just trends or marketing claims. Whether you’re new to clean beauty or already passionate about it, I hope we make your journey easier and more enjoyable.

  • No Questionable Ingredients

    Free from known harmful or controversial chemicals such as parabens, sulfates, phthalates and mineral oils.

  • Organic Ingredients

    We favor products made with organic ingredients and prioritize those with organic certifications.

  • Naturally Derived & Effective

    Made with high-quality plant-based ingredients, free from unnecessary fillers and artificial additives.

  • Sustainable & Ethical

    Committed to responsible sourcing, recyclable or minimal-waste packaging, and ethical production practices.

More brands

are coming