Who We Are
Ô Naturel Boutique is your trusted destination for clean beauty that truly works. Every product we carry is personally evaluated and held to strict ingredient and performance standards, free from controversial chemicals and backed by real results. Our mission is simple: to help you feel confident and informed, so your routine supports your skin and your well-being. Beauty should feel safe, honest, and effective—every single day.
About the Founder
I’m Claire, founder of Ô Naturel Boutique. I never set out to create a beauty boutique—but like many personal journeys, this one started with a wake-up call. Seven years ago, out of curiosity, I scanned my sunscreen with a beauty app. I had always trusted big-name brands, so I wasn’t expecting any surprises. But what I saw shocked me—the product I used daily was filled with questionable and potentially harmful ingredients.
That moment changed everything. I started researching, swapping out products, and learning what clean beauty really meant. When I became pregnant, my commitment deepened—I wanted the safest options, not just for me, but for my baby. I even convinced my husband to switch, and soon, friends were asking me for advice. What began as a personal shift became a passion—and then, a mission.
I believe what you put on your skin matters. If I wouldn’t use it on my own skin, I won’t offer it to you.
Our Product Selection Criteria
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No Questionable Ingredients
Free from known harmful or controversial chemicals such as parabens, sulfates, phthalates and mineral oils.
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Organic Ingredients
We favor products made with organic ingredients and prioritize those with organic certifications.
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Naturally Derived & Effective
Made with high-quality plant-based ingredients, free from unnecessary fillers and artificial additives.
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Sustainable & Ethical
Committed to responsible sourcing, recyclable or minimal-waste packaging, and ethical production practices.