About the Founder

I’m Claire, founder of Ô Naturel Boutique. I never set out to create a beauty boutique—but like many personal journeys, this one started with a wake-up call. Seven years ago, out of curiosity, I scanned my sunscreen with a beauty app. I had always trusted big-name brands, so I wasn’t expecting any surprises. But what I saw shocked me—the product I used daily was filled with questionable and potentially harmful ingredients.



That moment changed everything. I started researching, swapping out products, and learning what clean beauty really meant. When I became pregnant, my commitment deepened—I wanted the safest options, not just for me, but for my baby. I even convinced my husband to switch, and soon, friends were asking me for advice. What began as a personal shift became a passion—and then, a mission.

I believe what you put on your skin matters. If I wouldn’t use it on my own skin, I won’t offer it to you.

  • No Questionable Ingredients

    Free from known harmful or controversial chemicals such as parabens, sulfates, phthalates and mineral oils.

  • Organic Ingredients

    We favor products made with organic ingredients and prioritize those with organic certifications.

  • Naturally Derived & Effective

    Made with high-quality plant-based ingredients, free from unnecessary fillers and artificial additives.

  • Sustainable & Ethical

    Committed to responsible sourcing, recyclable or minimal-waste packaging, and ethical production practices.

More brands

are coming